Excellence isn’t an option; it’s the foundation of profitability and prestige.
Why Leading Investors + Owners Choose PHD Asset Management
The PHD ADVANTAGE
Asymmetric Services Offered
We present a suite of industry-disrupting, cutting-edge services designed to deliver asymmetric competitive advantages for our clients. Each service is tailored to unlock hidden value, drive profitability, and position assets for long-term success.
Our Services
Exceptional hospitality, redefined through insight, precision, and continuous optimisation.
Strategic Planning + Advisory
- Property Evaluations and Market Feasibility Studies: Conduct thorough evaluations of the property and its market potential, identifying strengths, weaknesses, opportunities, and threats (SWOT analysis). This includes analysing competitive positioning, customer segments, and market trends.
- Business Strategy Development: Create tailored business plans for each asset, focusing on increasing revenues, controlling costs, and improving profitability. Plans cover market positioning, operational efficiency, guest satisfaction, and brand strategy.
- Revenue Maximization: Develop strategies to optimise room rates (RevPAR), occupancy levels, and food & beverage revenues. This includes dynamic pricing models, revenue management systems, and cost-control measures.
Operational Performance Optimisation
- Property Evaluations and Market Feasibility Studies: Conduct thorough evaluations of the property and its market potential, identifying strengths, weaknesses, opportunities, and threats (SWOT analysis). This includes analysing competitive positioning, customer segments, and market trends.
- Business Strategy Development: Create tailored business plans for each asset, focusing on increasing revenues, controlling costs, and improving profitability. Plans cover market positioning, operational efficiency, guest satisfaction, and brand strategy.
- Revenue Maximization: Develop strategies to optimise room rates (RevPAR), occupancy levels, and food & beverage revenues. This includes dynamic pricing models, revenue management systems, and cost-control measures.
Financial Oversight + Performance Reporting
- Financial Planning and Budgeting: Develop and implement detailed financial plans, budgets, and forecasts for each asset. These include revenue projections, expense management, and capital investment plans.
- Profit and Loss (P&L) Management: Closely monitor and analyse P&L statements to ensure that properties meet or exceed financial goals. Identify trends, variances, and opportunities to improve financial performance.
- Owner Reporting and Transparency: Regularly provide detailed, transparent financial reports to owners. This includes real-time access to key financial and operational metrics, leveraging advanced financial software for reporting.
Capital Improvements + Renovations
- Capital Expenditure (CAPEX) Planning: Develop a comprehensive plan for capital improvements, ensuring that investments are strategically aligned with market positioning and return on investment goals.
- Renovation and Repositioning Management: Oversee renovation and rebranding projects, managing the budget, timelines, and vendors involved. This includes interior design upgrades, facility enhancements, and brand repositioning for distressed or outdated properties.
- Sustainability Initiatives: Implement green building practices, energy-saving solutions, and sustainable operations to improve environmental impact and reduce utility costs.
Revenue Management
- Yield and Revenue Management Systems: Leverage advanced revenue management systems (RMS) to optimise room rates, inventory, and demand forecasting, ensuring the highest possible revenues while maintaining market competitiveness.
- Dynamic Pricing Strategies: Develop dynamic pricing strategies that respond in real-time to market demand, competition, and seasonal trends.
- Distribution Channel Optimization: Optimize distribution across online travel agencies (OTAs), direct booking platforms, global distribution systems (GDS), and other digital channels to maximise visibility and reduce commission costs.
Brand Management + Marketing
- Brand Positioning and Strategy: Develop brand strategies that align with market trends and property strengths. This includes repositioning distressed assets and improving brand perception through marketing efforts.
- Digital Marketing and Social Media: Implement comprehensive digital marketing campaigns, including SEO, social media advertising, and pay-per-click (PPC) campaigns. Focus on increasing online visibility, direct bookings, and overall digital presence.
- Guest Experience and Loyalty Programs: Design guest loyalty programs that drive repeat business and increase customer lifetime value. This includes personalised guest experiences, exclusive offers, and targeted promotions.
Technology Integration + Innovation
- Property Management Systems (PMS): Ensure that each property is equipped with the latest property management systems to streamline booking, guest services, housekeeping, and maintenance functions.
- AI and Data Analytics: Use AI-powered tools to analyse guest behaviour, predict demand, and optimise operations. Data analytics tools are also used to provide actionable insights into financial and operational performance.
- Smart Building Technologies: Implement smart technologies, including energy-efficient systems, automated check-in/check-out, and IoT devices that improve guest convenience and reduce operational costs.
Human Capital Management
- Talent Development and Training: Provide comprehensive staff training programs focused on leadership, guest services, and operational excellence. This ensures that employees are engaged, empowered, and delivering the best service possible.
- Employee Performance Metrics: Develop metrics to track employee performance and ensure alignment with company objectives. Reward high performers through incentive programs.
- Labour Cost Management: Implement labour management systems to optimise staff scheduling, reduce overtime, and ensure that labour costs are in line with industry benchmarks without sacrificing service quality.
Distressed Asset Recovery + Turnaround Services
- Distressed Asset Acquisition: Identify and assess distressed properties for acquisition or management contracts. This includes detailed financial analysis and evaluation of turnaround potential.
- Turnaround Strategy: Develop and execute a detailed turnaround plan for distressed assets, including rebranding, operational restructuring, revenue optimisation, and marketing efforts to boost market visibility.
- Financial Restructuring: Work with lenders and financial institutions to renegotiate debt, financing, or ownership structures that allow distressed assets to return to profitability.
Exit Strategies + Value Enhancement
- Asset Sale Preparation: Prepare properties for sale by improving their operational and financial performance, implementing capital improvements, and strengthening their brand position in the market.
- Maximizing Asset Value: Identify opportunities to enhance the value of an asset before sale, such as increasing occupancy, improving margins, or repositioning the property in a higher market segment.
- Exit Planning: Assist owners in developing a long-term exit strategy, including the timing of the sale, valuation of the property, and negotiation of favourable sale terms.
FAQ
What are the Costs
Each project we undertake is bespoke to each company; therefore, each contract is costed individually
How does it work
PHD will, upon first contact, ascertain what services are required to achieve the clients’ outcome. A project team will be put together to ensure all targets are exceeded
Minimum Requirements
With each contract being bespoke, timeframes are very individual to each project. A minimum fee/contract term is, however expected